Regenerative agriculture

Our goals for December 2025

• Source 100% of Allbirds wool from renewable sources
• Reduce or eliminate 100% of agricultural emissions from Allbirds wool production

Why this is important to us

We are passionate about the potential of natural materials. That's why farms are the first place we look for things to use in our products. In our view, the future of fashion is inextricably linked to the future of agriculture.

But unfortunately, modern farming methods (such as fertilizers, pesticides, tillage... - just to name a few) have destroyed the food and farming system by taking CO2 out of the soil. Yet, ironically, the soil needs CO2 to thrive. The industrialization of agriculture has meant that it is now responsible for ¼ of global greenhouse gas emissions.

Long story short: the incredible power of soil has long been neglected. In reality, it has been made part of the problem instead of being seen as part of the solution. Because if the soil is healthy, it can help remove CO2 from the atmosphere (which contains too much CO2) and store it in the earth (which contains too little CO2). And even though the science behind these calculations is still relatively new, the wider use of regenerative farming methods would be a real opportunity for the world to solve the climate crisis.

But regenerative agriculture is not only a promising way to reverse the climate crisis, it also has positive effects on local communities, biodiversity, ecology, the long-term survival of farmland and so on. That's why we fully support it. And we believe the rest of the fashion industry should too.

What we do exactly

Merino wool is one of the natural materials we have in our repertoire. Merino wool comes from sheep. Now this is no surprise, but what makes this fact interesting is that sheep can help reverse climate change by accelerating the process of CO2 sequestration through regenerative methods. And they do this by simply doing sheep things, like eating grass and stimulating plant growth (remember: plants absorb CO2 when they grow). So sheep are great allies on our mission to reduce our carbon footprint.

Since day one, sheep have been important members of our Allbirds flock. It was therefore important for us to get to know their owners. We are constantly exchanging ideas with them on how we can help them transition their farms to a regenerative model together. We are working with them to increase the supply of renewable wool, but also to create innovative financial incentives to encourage the use of land to store CO2.

Finally, we are investing in science to help gather more data and knowledge around the impact of regenerative agriculture in certain contexts, such as merino wool production in New Zealand.